“Design is an opportunity to continue telling the story, not just to sum everything up.” -Tate Linden
Tuscan Valley is a on campus italian food station in need of a new identity. To set this station apart from the rest, I wanted to give it a traditional Brooklyn style that combined rustic with urban. Throughout the brand their are combinations of traditional and modern elements to create a unique italian feel. The station was known for its quick on-the-go service, inexpensive prices and the only place in town to sell pizza by the slice. I wanted to highlight these strengths and give them a personality.
When creating the identity for my brand I wanted to have a very urban, traditional and unique feel to tuscan valley. I strived to mix different textures with typography, graphics and elements. Altogether I have created a fun new environment and experience for the customers of Tuscan Valley.
I am having trouble uploading my video to the blog, so once I figure that out I will upload it, but for now here is a link to my Behance post.
http://www.behance.net/gallery/Tuscan-Valley/6994001
-Mikenzi